Customer Relationship Marketing
Ernan Roman Direct Marketing guarantees double-digit response rates using consensual opt-in customer relationship marketing solutions, customer relationship management and creating integrated marketing solutions
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Issue No. 18   SUBSCRIBE » CONTACT US »
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IN THIS ISSUE...
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  INSIGHTS FROM ERNAN
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Dear Colleagues,

Your on-going support and feed-back has made the process of creating this Relationship Marketing Insights newsletter a pleasure.  Thank you.

As we approach year-end, we thought it would be helpful to provide you with a re-cap of the articles which generated the greatest response from readers.

Below you’ll find highlights of the articles with links to the full story.

Could you please click here and tell us what topics you would like us to address in ’08?

Thanks again for your interest and support!

With best wishes for your holiday season,

Ernan

To read previous newsletters, click here.

To forward this to a friend, click here.

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Reader's Top Picks from '07

 

  • The Opt-in Marketing case study which generated the greatest response was; Microsoft’s first world-wide opt-in marketing campaign which generated 40%+ opt-in rates!  Click here for the full case study


  • Two case studies dealing with improving the customerís on-line experience were tied as readerís favorites.

    NBCís e-commerce site and Microsoftís Online Partner Marketing site leveraged findings from Voice of Customer Relationship Research to significantly improve the quality of their customerís on-line experiences.


    • For the NBC case study, click here.

    • For the Microsoft Online Partner Marketing case study, click here.

  • Outbound Telemarketing continues to be a double-edged sword; the most powerful medium for generating incremental response and the most powerful medium for irritating folks!


  • Our Expertís Panel of clients from Orient Express, Hewlett-Packard, Palms Trading and Microsoft drew raves from readers. Click here for some excellent insights.

  • Poor customer service is a source of aggravation for all of us.

    Our provocative 7 Point Customer Service Bill-of-Rights and 9 Tips for Improving Your Call Center drew raves from readers. Click here.


  • As you head into the holidays, read these hilarious clips and quotes. Click here.
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WHAT'S NEW
Guaranteed Double-Digit
Response for Small and
Medium-Sized Companies
The 3-Step Marketing Process® developed and battle-tested for Fortune 500 companies such as Microsoft, IBM and HP.

Now scaled and priced to help small/medium companies achieve double-digit response-rates. Guaranteed!

To learn more, please
click here.
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ADDITIONAL RESOURCES
14-Step Checklist For
Implementing
Breakthrough
Relationship Marketing
and Integrated
Marketing Programs.
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arrowNew Relationship
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arrowOur Books on Opt-In and
Integrated Marketing.
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TELL-A-FRIEND

If you would like to share the learnings from this newsletter with a colleague please click here.

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Click here for additional customer relationship management solutions case studies.

We wish you the best of luck in using the Voice-of-Customer-driven 3-Step Marketing Process to achieve double-digit response.

    To read previous newsletters, click here.
    For additional case studies, click here.

     
Ernan Roman Direct Marketing | 3 Melrose Lane | Douglas Manor, NY 11363 | Phone: 718.225.4151 | Fax: 718.225.4889
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