News & Articles


Marketing Manifesto:
Don’t You Want to do Real Marketing?

Published by 800-CEO-READ
December 8, 2010

“I define real marketing as...treating customers and prospects the way we want to be treated, and earning the sale and the long term relationship through the value we provide.

Traditional marketing based on ‘Spray and Pray’ blasts of mail, email, phone calls, and so on, not only doesn’t work, but is also obscenely wasteful.”

To download the PDF of this manifesto click here.


New Book Release: Voice Of The Customer Marketing
"This is the definitive playbook for this new customer-driven era."
—Frank Eliason
Senior Director, National Customer Operations, Comcast
"Thank you, Ernan, for tuning us in to the inner voice of our customers! A deep understanding of our customers' needs and preferences is essential for our future growth."
—Karen Galley
President, Patient News Publishing