News & Articles


Do You Trust Your Customers?

by Ernan Roman

January 2011

Click below to read Ernan’s article in Sales and Service Excellence, titled: Do You Trust Your Customers? The article provides 5 steps to help you re-think your marketing.

Click here to see the PDF of Ernan's article.

New Book Release: Voice Of The Customer Marketing
"This is the definitive playbook for this new customer-driven era."
—Frank Eliason
Senior Director, National Customer Operations, Comcast
"Thank you, Ernan, for tuning us in to the inner voice of our customers! A deep understanding of our customers' needs and preferences is essential for our future growth."
—Karen Galley
President, Patient News Publishing