ERDM's Voice of Customer Research gives you unprecedented insight into your customer's expectations, preferences and aversions—critical information you can use to drive marketing and budget decisions with full assurance they'll increase revenue.
You'll learn what your customers really think about:
VoC research reveals your customers' wants and needs in extraordinary detail. In Step 2, ERDM uses that intelligence to develop Opt-in Marketing strategies for achieving an unprecedented level of engagement with your customers.
As they opt-in, your customers self-profile their preferences, in the process providing you with the most accurate and powerful database possible.
You'll build a laser-accurate database that is UNOBTAINABLE any other way:
Integrated Multichannel Sales & Marketing enables you to know your customer's individual preferences and deliver the right offers to them via the right media mix. VoC-generated customer intelligence drives the creation of highly targeted value propositions customers want to opt into. Step 3 puts your customers' requirements and preferences into action.
E-mail, direct mail, and outbound phone calls are powerful selling tools OR inexcusable annoyances, depending on customer preferences. ERDM opt-in strategies succinctly identify your customers' media preferences and aversions. Guided by self-profiled customer preferences, you'll launch integrated marketing campaigns that will achieve consistent double-digit responses: