Meet the ERDM Team
Ernan Roman
President
ERDM Corp.
Author, “Voice of the Customer Marketing”
Ernan was inducted into the DMA Marketing Hall of Fame due to the results ERDM’s VoC research based CX strategies achieve for companies such as IBM, Microsoft, HP, Gilt, MSC Industrial, and Shinola.
He’s been selected for numerous citations including, “Top 150 Global CX Thought Leaders and Influencers of 2020”, “Top 15 Influencers Changing the CX Game”, “Top 40 Digital Luminaries”, “100 Most Influential People in Business Marketing”, and 2019 Customer Experience Update MVP Award, in Vision and Strategy.
His influential blog, CX & Loyalty Innovation Updates, appears in CMO.com, Forbes, CX Network, ANA, CustomerThink, CRMC and Business2Community.
Authored landmark books about three transformational ERDM methodologies:
Integrated Direct Marketing
Opt-In Marketing
Voice of the Customer Marketing.
Marnie has over 25 years of research, marketing and business development experience.
This multi-faceted background allows great understanding and application of the nuances found in research. She has worked in a variety of industries including retail, financial services, media, manufacturing, consulting, grocery, packaged goods, gaming and technology.
When not conducting Voice of Customer Relationship Research interviews for ERDM, she consults for other select clients in business strategy, planning and research.
Linda Krauss
Senior Strategist
Linda has over 25 years of market research, strategic planning and insight mining experience.
She has worked on the client side and at major ad agencies and brand consultancies. Her expertise in "digging deep" to understand customer needs enables creation of strategies and tactics to improve the customer experience.
When not working on VoC Relationship Research with ERDM, she provides research, strategy and branding guidance to select clients across a wide range of categories.
Harvey Markovitz
Senior Strategist
Harvey has over 30 years of marketing experience with JC Penney and CBS.
His marketing, sales and organizational development skills are an important asset when creating Integrated Direct Marketing and Consensual / Opt-In Marketing programs for our clients.
Harvey divides his time between consulting with ERDM, serving as President of HBM Associates and teaching as Clinical Assistant Professor of Marketing at Pace University.
Tony Grass
Customer-Targeted Search Optimization
Tony has over 30 years experience in sales and marketing, including 7 years in top-of-page search optimization.
Tony consults and develops customer-targeted search optimization for growth, mid-sized and Fortune 1000 companies. His methods integrate Voice Of the Customer with keyword analysis to target the ‘best opportunity’ traffic, feature to each what they are searching for, and then prompt them to act to get what they already want.
His background includes building a 65 person sales communication business, and founding Burson-Marsteller’s hi-tech presentation profit center.
Adrian Miller
Senior Teleskills Trainer
Adrian has specialized in teleskills training for the past 26 years.
Her experience helps ERDM provide clients with powerful training programs which combine the optimal blend of customized content for each client's needs along with proven teleskills training components which have been successful for many Fortune and Growth companies.
Adrian divides her time between consulting for our clients and serving as President of Adrian Miller Sales Training.
Jonathan Zacks
Senior Technology Administrator
Jonathan has over a decade of experience in the IT field as a tech, programmer, web designer and A/V consultant.
Jonathan oversees ERDM's IT procedures, data security measures and puts out all technology fires to keep us running.
He divides his time between helping ERDM and running Mac Help NYC, where he brought together a network of like-minded consultants to form his IT solutions team. Together, they provide full service technology consulting to the greater New York City area.
Lorraine Mahoney
Bookkeeper
and Office Manager
Lorraine has 26 years of experience as a full-charge bookkeeper and office manager in a variety of companies.
Her extensive experience enables Lorraine to manage ERDM's bookkeeping and ensure the smooth operational efficiency of ERDM projects.
Tricia M. McCloskey
Research Coordinator
Trish brings a decade of experience with Philip Morris USA.
Her corporate experience helps ensure maximum efficiency and timeliness during the program set-up, recruitment, and data tabulation phases of our VoC research projects.
Kathy Louie
Research
Coordinator
Kathy has over 16 years of experience in the financial industry, working with companies such as JP Morgan Chase, Lehman Brothers, and Citibank.
Her corporate background enables Kathy to provide an exceptional customer experience and high level of efficiency throughout all phases of our VoC research projects.
Tracy V. Lorenzo
Research Coordinator
Tracy has over 15 years of marketing, communications, and graphic design experience.
Her expertise helps ERDM manage the VoC process with the highest quality.
Tracy’s design skills add an important visual dimension to ERDM’s presentations.