Macy’s Rewards Customers for Providing Tracking Permission Make It All WorkFebruary 3, 2014Engaged Customers, Opt In, Tracking Permissions, consumer trust, data tracking
Spike in Email Undeliverables: 5 Tips for Increasing Delivery Make It All WorkMarch 11, 2013Email Marketing, Opt In, Relevant EMails, email subscribers, engaging customers, segmentation
New Value Exchange: Preference Info to Drive Personalization Make It All WorkApril 2, 2012Louis C.K., Microsoft, Opt In, Opt out, Reciprocity of Value, Voice of the Customer
