Is Your Customer Service Multichannel? Make It All WorkMay 21, 2012American Express Customer Service, Ernan Roman, Multichannel Customer Service, single channel focus
Failure to Engage with Social Media Will Reduce Revenue and Increase Risk Make It All WorkMay 14, 2012Ernan Roman, IBM CMO, Social Media Marketing, engaging customers, failure to use social media, socially engaged customers
Instagram: 4 Lessons on Optimizing for Engagement Make It All WorkApril 23, 2012Ernan Roman, Instagram, Optimizing User Engagement
