Hewlett-Packard - 5 Actions to Improve Social Media Effectiveness Make It All WorkAugust 12, 2013customer contact social network, customer web experience, failure to use social media, monitor online social networks, social media conversations
Failure to Engage with Social Media Will Reduce Revenue and Increase Risk Make It All WorkMay 14, 2012Ernan Roman, IBM CMO, Social Media Marketing, engaging customers, failure to use social media, socially engaged customers