HackerAgency CEO Answers 4 Questions for Marketing Innovators Make It All WorkFebruary 2, 2015Personalizing Customer Experience, communications, marketing channels
Neiman Marcus CMO Answers 4 Questions for Marketing Innovators Make It All WorkJanuary 5, 2015Personalizing Customer Experience, Preference-Driven Personalization, customer web experience
Pitney Bowes SVP Marketing Answers 4 Questions for Marketing Innovators Make It All WorkDecember 1, 2014Marketing Innovator, Personalizing Customer Experience, context and targeting, high-quality content, location data
Gilt's Founder Answers 4 Questions for Marketing Innovators Make It All WorkNovember 3, 2014Brand Promises, Personalizing Customer Experience, authentic branding
5 Tips for Using Customer Data to Deliver High Value Make It All WorkJuly 21, 2014Personalizing Customer Experience, Reciprocity of Value
Oreo; Twitter Based Custom Cookies and CX Innovation Make It All WorkMarch 31, 2014Brand Promises, Engaged Customers, Personalizing Customer Experience
Is Your Preference Center Hurting Your Customer Experience? Make It All WorkNovember 1, 2013Customer Preferences, Personalizing Customer Experience, Preference-Driven Personalization, Voice of the Customer
Delta; Preference-based Offers for Friendlier Flying Make It All WorkOctober 7, 2013Customer Preferences, Customer Service, Personalizing Customer Experience, Preference-Driven Personalization
Preference-Driven Personalization; What Men’s Wearhouse Can Teach Us Make It All WorkSeptember 9, 2013Customer Preferences, Personalizing Customer Experience, Preference-Driven Personalization, customer satisfaction, strong customer relationships
Pseudo-Customization Is Annoying; True Personalization is Valued Make It All WorkJuly 2, 2012Personalizing Customer Experience, True Personalization, Voice of the Customer, multichannel customization
Pinterest: 3 Takeaways About Personalizing the Customer Experience Make It All WorkApril 9, 2012Marketing Tips, Personalizing Customer Experience, Pinterest
